Ferrari’s first battery-electric vehicle, the Luce, has generated unusually strong reactions since its late-May debut, according to Motor1. Emanuele Carando, Ferrari’s global marketing director, told Edmunds that the company had expected the vehicle to divide opinion, although it had not anticipated the scale of the response.
Carando said he was pleased by the attention from a marketing perspective and that people feel entitled to express views about the Ferrari brand. Ferrari Chief Executive Benedetto Vigna has defended the model, saying the company had received strong interest, including from new clients who had placed deposits. A separate report alleged that Ferrari’s China allocation had sold out, though Motor1 said the company continued to take orders.
The supplied material does not provide a verifiable statement from former Ferrari chairman Luca di Montezemolo about the Luce or about the comparative dangers of ordinary commuting and his former role. It therefore does not establish the premise that he made such a comparison.
More broadly, a 2026 study in Communications Sustainability estimated that compliance with posted speed limits could save more than 6 million gallons of fuel, $18 million and 50,000 metric tonnes of carbon dioxide per day in the United States, while adding an estimated 54 seconds to a driving day. The researchers analyzed more than 120 million vehicle trajectories from four representative days in 2021; their estimates concern energy use, costs and emissions rather than a comparison of commuting and motorsport safety.
